PM Modi Calls for ‘Swadeshi’ on His Birthday to Boost India’s Economy
- MGMMTeam
- Sep 17
- 2 min read
On September 17, 2025, Prime Minister Narendra Modi celebrated his 75th birthday, but he chose to mark the occasion by urging citizens to support Indian-made products. Emphasizing the importance of local manufacturing, Modiji called on people to “think Swadeshi whenever you shop,” reinforcing the vision of a self-reliant India and a stronger national economy. He highlighted that every purchase of a domestic product contributes to the growth of Indian businesses and empowers workers across the country.
Swadeshi and the Vision of Atmanirbhar Bharat
The Prime Minister’s appeal aligns with the broader Atmanirbhar Bharat initiative, which aims to reduce dependency on foreign goods and promote indigenous production. Modiji explained that prioritizing Indian products is not just an economic choice but also a cultural one, reflecting pride in the country’s labor and craftsmanship. By encouraging citizens to invest in Swadeshi products, the initiative hopes to ensure that the benefits of consumption stay within India, strengthening infrastructure, creating jobs, and nurturing local enterprises.
Sewa Pakhwada and Nationwide Swadeshi Campaigns
To mark his birthday, the BJP organized a two-week-long Sewa Pakhwada from September 17 to October 2. This initiative includes numerous events and exhibitions promoting Swadeshi and the “Vocal for Local” campaign. Across the country, local fairs known as Swadeshi Melas were held, showcasing products made by artisans, self-help groups, and small businesses. These events allow consumers to experience Indian craftsmanship firsthand and foster a deeper connection with locally produced goods.
Public and Global Response
The Prime Minister’s call resonated strongly with citizens, especially in cities like Bhopal, where over 3,600 families participated in Swadeshi fairs. Local entrepreneurs displayed items ranging from artisanal crafts to regional delicacies, drawing attention to the skill and labor behind Indian products. The initiative also gained international recognition, with figures like Microsoft founder Bill Gates acknowledging Modiji’s efforts to promote self-reliance and sustainable economic growth.
The MGMM Outlook
On September 17, 2025, Prime Minister Narendra Modi marked his 75th birthday not with personal celebrations, but by urging citizens to “think Swadeshi whenever you shop,” emphasizing the importance of supporting Indian-made products. This appeal reinforces the vision of a self-reliant India under the Atmanirbhar Bharat initiative, encouraging people to prioritize domestic goods. Modiji highlighted that every purchase of an Indian product strengthens local businesses, empowers workers, and contributes directly to the nation’s economic growth. The campaign links economic choice with cultural pride, promoting India’s craftsmanship while reducing reliance on foreign goods.
The birthday celebrations also saw the BJP launch a two-week-long Sewa Pakhwada, featuring Swadeshi fairs, exhibitions, and the nationwide “Vocal for Local” initiative. These events showcased products from artisans, self-help groups, and small businesses, giving citizens a chance to experience Indian craftsmanship firsthand. Participation was strong, with thousands of families engaging in fairs across the country, and the initiative drew international attention, including recognition from leaders like Bill Gates. By highlighting local production and fostering a connection between consumers and Indian enterprises, the campaign reinforces the broader goal of a resilient and self-sufficient India.
(Sources: Firstpost, Hindustan Times, Livemint)
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